‘Bike Hero’ viral video not a dud, but not a hero either thanks to ad agency Droga5
Micro Blog, gaming November 21st, 2008
‘Bike Hero’ viral video not a dud, but not a hero either thanks to ad agency Droga5 on behalf of Activision. A coworker pointed me to an article on Game Cyte giving some background on the video below. Good job on the video, but who the hell names their company drug 5. Droga translates into drug! Unless they are looking at viral and drug as synonyms it’s an odd choice for a company.






