‘Bike Hero’ viral video not a dud, but not a hero either thanks to ad agency Droga5
November 21st, 2008
‘Bike Hero’ viral video not a dud, but not a hero either thanks to ad agency Droga5 on behalf of Activision. A coworker pointed me to an article on Game Cyte giving some background on the video below. Good job on the video, but who the hell names their company drug 5. Droga translates into drug! Unless they are looking at viral and drug as synonyms it’s an odd choice for a company.
[cb type="company"]activision[/cb]
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November 22nd, 2008 at 04:14
CGI or not, this video is dang clever
November 23rd, 2008 at 00:07
I don’t think there is any CGI in the video, but I do agree it was very well done video.
When I first watched it I was amazed by the timing of the bike rider and the song, but now that I know it was professionally made I guess it is not that big of a deal.
Still a well thought idea for a promo.